AN INNOVATIVE MULTIMEDIA
SPORTS EXPERIENCE
ENHANCES THE BERNABÉU STADIUM
WITH A DYNAMIC CONNECTED JOURNEY
SPORTS EXPERIENCE
ENHANCES THE BERNABÉU STADIUM
WITH A DYNAMIC CONNECTED JOURNEY
2025
Real Madrid C.F. and Moment Factory collaborated to create Realmadrid Games, a multilevel, interactive journey through the corridors of the Bernabéu stadium. Developed with construction support from ACCIONA Living & Culture, the experience expands the venue's entertainment offerings.
The stadium’s corridors are transformed into a multisensory environment through interactive technologies, video projections, dynamic lighting, ambient music, and responsive sound effects. Dedicated zones integrate club sponsorships, creating seamless brand integration opportunities. This world-first multimedia activation repurposes a sports venue space into a unique attraction, expanding operations beyond game days to create a year-round destination. Additionally, select zones are designed to be concealed during matches.
Participants advance through a series of interactive games where multimedia innovation brings the player experience to life. The course begins with practice drills and builds to team play, guiding guests from rookie status to elite team members. The experience places them at the heart of the action, with a connected device, custom avatar, and web app that tracks their progress in real time. Designed for all ages and skill levels, games appeal to both fans and newcomers, encouraging play and social media sharing.
Role
Concept artist
Concept artist
Mission
As part of this project, I was responsible for the 3D look development of an interior environment, with the goal of creating the illusion of depth within a realistic room. I focused on volumes, materials, and lighting to establish a coherent and immersive visual atmosphere.
The main challenge was to fully leverage 3D in order to push the production process as far as possible. I delivered a finalized environment, allowing the motion designers to focus solely on adding light animations based on the existing lighting setup, thereby optimizing workflow and collaboration.
As part of this project, I was responsible for the 3D look development of an interior environment, with the goal of creating the illusion of depth within a realistic room. I focused on volumes, materials, and lighting to establish a coherent and immersive visual atmosphere.
The main challenge was to fully leverage 3D in order to push the production process as far as possible. I delivered a finalized environment, allowing the motion designers to focus solely on adding light animations based on the existing lighting setup, thereby optimizing workflow and collaboration.
Softwares
Photoshop, cinema4D & redshift
Photoshop, cinema4D & redshift
Making of
